Advertising at Proctors Collaborative
Let us help shine a spotlight on your business
Playbill advertising
Playbill advertising at Proctors and Capital Repertory Theatre makes perfect business sense. These theatres have a tremendous marketing reach in the Capital Region, attracting over 800,000 patrons each year between the two. Our audience’s household median salary is $79,000, and many are loyal subscribers, members, and corporate sponsors.
With this power of attraction, Proctors and theREP playbills will deliver your marketing message directly into the hands of an ideal audience. We print 350,000 playbills that are distributed for all Equity shows on the MainStage at Proctors; your business ad appears in each during the season.
Our playbill advantage offers additional benefits: discounts on tickets, VIP seating, access to our VIP lounge, opportunities to engage in extra marketing opportunities, and more. These benefits are determined by ad size. In addition, Proctors Collaborative strives to make each business ad stand out by not placing competitors’ ads next to each other, giving clients promotional exclusivity on each page.
Digital advertising
Each year, Proctors Collaborative attracts over 650,000 patrons, and many look to our website for answers to questions such as: where can we eat before or after the show? Where can we book a hotel room? Where can we find local shops, museums, galleries, and other attractions?
For our patrons, going to see a show at Proctors Collaborative is an experience, and your business can be a big part of that! Your business can choose from a static web banner ad or a business listing that includes your business name, address, and a brief statement. Upgrade either option with a 30-second video showcasing your business products and services. All digital ads include links to your website.
Don’t miss your prime opportunity to be part of our patrons’ experience.
Packages
Discounts are available up to 10% for advertising in both the Proctors and theREP playbills, and discounts are available for buying playbill-web advertising packages. Inquire for details.
Contact
Kristen Cargill
Director of Corporate Relations
(518) 382-3884 x 170
kcargill@proctorscollaborative.org