Advertising at Proctors

Let us help shine a spotlight on your business

Playbill advertising
Playbill advertising at Proctors makes perfect business sense. The theatre has a tremendous marketing reach in the Capital Region, attracting over 800,000 patrons each year. Our audiences’ household median salary is $79,000+ and many are loyal subscribers, members, and corporate sponsors.

With this power of attraction, Proctors playbill will deliver your marketing message directly into the hands of an ideal audience. We print 350,000 playbills that are distributed for all Proctors MainStage shows; your business ad appears in each during the season.

Our Playbill Advantage offers additional benefits: Discounts on tickets, VIP seating, access to our VIP Delack Guild Room, opportunities to engage in extra marketing opportunities, and more. These benefits are determined by ad size. In addition, Proctors strives to make each business ad stand out by not placing competitors’ ads next to each other, giving clients promotional exclusivity on each page.

Digital advertising
Each year, Proctor’s attracts over 650,000 patrons and many look to our website for answers to questions such as: Where can we eat before or after the show? Where can we book a hotel room? Where can we find local shops, museums, galleries and other attractions?

For our patrons, going to see a show at Proctors is an experience … and your business can be a big part of that! Our restaurant, accommodations and retail pages offer the perfect answers! Your business can choose from a static Web Banner Ad or a business listing that includes your business name, address, and a brief statement. Upgrade either options with a 30-second video showcasing your business products and services. All digital ads include links to your web site.

Don’t miss your prime opportunity to be part of our patrons’ experience.
Discounts are available up to 10% for advertising in both the Proctors and Capital Repertory playbills, and discounts are available for buying Playbill-Web advertising packages. Inquire for details.

Kristen Cargill
Director of Corporate Relations
(518) 382-3884 x170