Connecting communities, giving voice
Alternative publication, Web site: Collaboration between Proctors, a daily newspaper and an advertising agency
Developed by Proctors, The Daily Gazette and Overit, The Alt was a different voice in upstate New York, combining a well-curated, thought-provoking newsweekly (with 30,000 copies available at over 400 distribution locations) with a constantly updated web portal to goings-on in the eight county Capital Region; enticing new visitors and speaking dynamically to young locals and travelers alike with a vibrant, irreverent and tech-savvy flavor.
Proctors and The Daily Gazette leadership discuss The Alt prior to launch; staff plan an early issue.
The Alt’s interactive multimedia platform grew out of studies of the creative economy in the Capital Region; and an effort to join the powerful arts and cultural engines of downtown Albany, Saratoga Springs, Schenectady and Troy, as well as outlying areas in the Adirondacks, the Berkshires and the Hudson Valley.
The Alt published its last issue in September 2018.