Proctors Announced as Schenectady County Parade Grand Marshal

Proctors is Recognized for 100 Years Serving As A Hub for Arts and Entertainment in the Schenectady County

(Schenectady, NY) – The Schenectady County Legislature is proud to announce Proctors as the Grand Marshal for the Schenectady County Holiday Parade Saturday, Nov. 21 in downtown Schenectady. Proctors is celebrating its 100th anniversary in 2026.

Proctors, a historic landmark in downtown Schenectady, is celebrating its 100th anniversary in 2026. Built in 1926 by vaudeville impresario F.F. Proctor, the theatre quickly became a popular destination for vaudeville performers and audiences. After falling into disrepair and nearly facing demolition in the 1970s, Proctors was saved through the efforts of local residents and reopened in 1979. Today, Proctors is a Capital Region destination for Broadway shows, films, special events and performances, while continuing its role as an important part of Schenectady’s downtown and cultural community.

“Proctors has been part of the fabric of our community for 100 years, and its story is a story of Schenectady County,” said Gary Hughes, Chair of the Schenectady County Legislature. “It has brought people together through entertainment, the arts and shared experiences, while playing an important role in the growth and revitalization of downtown Schenectady. As we celebrate this milestone with Proctors, we’re proud to recognize them as the 2026 Holiday Parade Grand Marshal and celebrate everything they have meant to our community over the past century.”

“Proctors has been proud to call Schenectady home for 100 years, so being named Grand Marshal of the Schenectady County Holiday Parade during our centennial year is especially meaningful,” said Philip Morris, CEO, Proctors. “This community has supported Proctors through every chapter of our history, and we’re incredibly grateful to have the opportunity to celebrate this milestone alongside the people who have made it possible. We look forward to joining our neighbors on State Street and kicking off the holiday season together.”

The Schenectady County Holiday Parade is sponsored by MVP Health Care in partnership with the City of Schenectady. MVP has been a longtime supporter of Schenectady County’s signature community events, helping to create welcoming spaces for families and residents to come together and celebrate. From their sponsorship of the MVP Health Care Kids Zone at Schenectady County SummerNight to their continued partnership on the Schenectady County Holiday Parade.

“At MVP, we believe our responsibility extends beyond health care to helping build communities where people feel connected, supported, and empowered to thrive,” said Emily Titsworth, Chief Legal Officer at MVP Health Care and a member of the Proctors Board of Directors. “That is why we proudly invest in partnerships, programs and traditions that bring people together and strengthen the vibrancy of our communities. The Schenectady County Holiday Parade reflects the very best of our hometown, and serves as a powerful reminder that when we invest in one another, we create communities that are healthier, stronger and full of possibility.”

The Schenectady County Holiday Parade, which is the largest nighttime parade in the Northeast, draws thousands of spectators each year to kick off the holiday season. This year’s Parade is shaping up to be bigger, brighter, and more exciting than ever. Building on the success of last year’s event, which featured more than 100 groups, the celebration will kick off with a lively pre-parade party featuring live music and local vendors. A second grandstand will once again be set up on lower State Street, giving spectators another great spot to catch the action and hear about the incredible floats and performers.

The Parade will also carry on its proud tradition of honoring veterans, with the permanent Veterans Division marching in a place of distinction right behind the Grand Marshal. And to ensure everyone can take part in the holiday magic, the sensory-friendly space at the GE Theater inside Proctors, introduced last year, will be back, creating a welcoming environment for families of all needs.

“The Holiday Parade is one of those traditions that brings people together year after year,” said Schenectady County Legislator Cathy Gatta, Chair of the Tourism, Arts and Special Events Committee. “It’s a chance for families, friends, businesses and community organizations to come downtown, celebrate the holiday season and be part of something bigger than themselves. From the pre-parade festivities and live music to the floats, performers and

Veterans Division, there’s something for everyone. We’re excited to bring this tradition back to downtown Schenectady and look forward to another great night for our community.”

“For 100 years, Proctors has been far more than a theater. It is a cultural anchor that entertains, inspires, and enriches the lives of area residents,” said Mark Eagan, President and CEO, Capital Region Chamber. “Its ability to bring people from communities across the Capital Region and beyond to downtown Schenectady which supports restaurants and small businesses. As we celebrate this milestone, we recognize Proctors not only for its remarkable artistic contributions, but also for the important role it plays in strengthening our economy and enhancing our quality of life.”

“Proctors has been at the heart of Schenectady County for 100 years, and it’s hard to imagine a more fitting grand marshal for one of our community’s most cherished traditions,” said Elissa Fornasiero, President of Discover Schenectady. “Proctors is an incredible community partner and a major part of what makes Schenectady a destination. The Holiday Parade brings thousands of people from across the region to our city, creating a tremendous atmosphere while supporting our restaurants, shops, and other local businesses. We’re thrilled to celebrate this milestone with Proctors and welcome everyone back to Schenectady for another spectacular parade.”

“Sometimes a small change can open the door to something much bigger, like the opportunity to participate, connect, and simply enjoy being part of your community,” said Vicki Ramotar, Crossroads Center for Children. “For neurodivergent individuals and families, knowing there is a quieter place to step away and re-regulate can make an event like this much more approachable. We’re grateful Schenectady County recognized that need and is creating another way for people to experience and enjoy this wonderful community tradition,” said Lisa Audi, Bring on the Spectrum.

Applications are now open for the Schenectady County Holiday Parade. Groups are invited to participate with their most clever holiday-themed floats. Each group will have an opportunity to perform for 45 seconds in front of the reviewing stand which will be by Proctors on State Street. Applications are available at www.schenectadycountyny.gov/parade. Last year, the application process was upgraded with a new online portal designed to make applying easier and more efficient. Entrance fees are $100, or $75 for non-profit organizations. Applications and fees must be submitted no later than October 30, 2026.

More information about the Schenectady County Holiday Parade is available at www.schenectadycountyny.gov/parade. Follow Schenectady County on Facebook and Instagram for the most up-to-date information on all the County’s special events.